Conceptual Comics!
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I could tell you that we've included comics to help explain the complex, provide new insights, and help leverage emotions to better embed these ideas into your long term memory...

But I'd be lying. 

The truth? Sure, these comics might help with all of the above but we've really just included them for the fun of it :). Hopefully, you'll find them entertaining!

Be sure to dig into the mental models at the bottom of this page to find out how to actually use them.

Be sure to sign up for our free newsletter and check back regularly, we add new comics, Mental Models & Playbooks all the time. 

 

Peak-End Heuristic 

 

Personas

 

Occam's Razor

 

Zeigarnik Effect

 

Visit the mental models below.

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