New This Week: Before You Build that MVP or Start That Project - Think RAT!

In our agile, complex world, no matter what your role you're probably delivering some sort of Minimum Viable Product (MVP). It's become part of our drive to rapidly uncover needs, deliver value, and iterate the way forward. 

But what if there was an alternative? 

There is, and it's time you started to integrate Riskiest Assumption Test (RAT) into your process – Find out more about RAT here.

And while you're there why not dive into our new Playbook on Product Design Basics here

Stay safe, happy & curious --- Arun & Shai

Mental Model Snapshot: jobs to be done

Growing numbers of decision makers, entrepreneurs and innovators are taking their thinking and impact to new levels. Watch this short video to find out how.Growing numbers of decision makers, entrepreneurs and innovators are taking their thinking and impact to new levels. Watch this short video to find out how.
Feeling Lucky? Shuffle models

Trending Mental Models

What are Mental Models?

Featured Playbooks

What are Playbooks?

Featured Category Searches

Select a category to open up the search on the Mental Model page

Join ModelThinkers to be Smarter. Faster.

You're Busy. So we collect the world's most powerful ideas for you.
Unlock Everything!
Access All Premium Content
Save Mental Models
To Your Personal Latticework
Exclusive Community
Events & Offers
Remember Models
With our Learning Quiz System
Build Your External Brain
With Practical Playbooks
Personalise Models
With Notes and More

What will you achieve today?

Select the area most relevant to you today to personaloise the content

Subcategories:

Related Blog posts

Related mental models

Explore by industry subtopics

No Mental Model Available