Starting Your Side Hustle
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This period is being called the 'Great Resignation' as more people question how they've been earning a living and seek out alternative ways to 'get their life back'. Maybe you're not in the position to quit, or it's not a clear cut decision for you. If that's the case, maybe consider launching a side hustle.  

It seems counterintuitive to commit to extra work when your job is demanding, life is busy, and you're still navigating a Covid world. Then again, perhaps it's the perfect time to try something new, without quitting your day job.

Side hustles provide you with opportunities to pursue your passion, experiment with an idea, express yourself, learn new skills, make new connections, and make some extra money. They're effortful, will eat into your free time, and if you choose right they might help to energise you and build your capacity in other areas of your life. Plus, you never know when a side hustle might just become your new business and career. In the meantime, progressive employers will see the benefit of you stretching yourself and developing new skills in your own time. 

It won't be easy. In fact, at different points — many points — you'll think you're just wasting your time. At those moments, be sure to come back to this Playbook.

You know it's the hardest bit of your journey, so here's how to get started.

A side hustle is appealing but there are only so many hours in a day and you will only have so much headspace. The question isn't just what will you do, it's what are you saying 'no' to. Use this tip from Warren Buffet to get clear.

It's a weird place to start but the fact is your jealousy will help to shine a light on your unmet needs. Are you jealous of creative people? People who can afford great holidays? People who have built up broad respect? Identify your feelings and use them as a map to inform the goals of your side hustle.

Fail or succeed, your commitment to a side hustle has the potential to leave you with new insights, skills and even networks. Use this model to ensure you're developing yourself in ways that will help to future-proof your career no matter what you end up doing.

You've already got a job so ensure that this side hustle speaks to your passions and drive. Use this model to help.

Still not quite ready to make the commitment? Use this model that helped Jeff Bezos start Amazon.

You've already got expertise in something, though you probably take it for granted. How can you combine that expertise with another area or idea from a different domain to create something unique?

A lot of these models have focused on you, but to be commercial you're going to have to get clear on who you're delivering value for. Who is your customer and what problem are you solving for them?

You don't need millions of fans — this model is a reminder for a more strategic approach to building a smaller community for a viable business.
You've got some momentum, here's how to keep it going.

Leverage this model from startups to work with iterative feedback loops and building on your offer over time, with feedback from your customers.

As you start doing the work, ensure that you maximise your Surface Area of Luck by promoting and telling people about it. Getting the balance right will extend your opportunities.

It's a side hustle and you've got other pressures on your life, so you're going to have to be disciplined about how you build it. Rather than focusing on goals, consider your systems and habits — perhaps you spend 2 hours on it every Saturday morning and switch out two of your streaming shows during the week to work on it instead?

If you're not failing you're not doing anything. The question isn't 'will you fail', it's how will you boost your insights and learning from each failure and use it to pivot or inform your next attempt. Use this model to help.
Share this Playbook with your network to be smarter, faster, together!

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