Experiment and Fail Fast to Succeed
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"Only those who attempt the absurd will achieve the impossible."

— M. C. Escher.

In our complex world, where we are constantly being required to make sense and take action through ambiguity, you have a key method of your disposal that can change everything. 

Experimentation. 

Creating mini-experiments or 'small bets' as some have come to describe them, allows you to learn more through action. In particular, this approach allows you to fail fast — which means testing and dismissing many ideas efficiently with minimal time, money or risk, so you can find the unexpected gem. 

So what are you waiting for? Start experimenting with this powerful collection of mental models to empower you and your organisation to fail fast and innovate ;) 



At an organisational or team-based level, you can talk all you want about experimenting and 'safe to fail' approaches, but unless you have Psychological Safety, it will all remain as hype. Start here, then experiment.



What better place to start with your experiments than to tap into your curiosity. Use this model to ensure that you have the optimal knowledge to create an information-gap to help drive your curious investigation.



Failing 'fast' means limiting the time and other resources that you invest upfront to explore an idea. Use Parkinson's Law, particularly Timeboxing and Forced Functions to define your experiment's scope.



This is the foundational model behind so many, defining an approach to better understand and act in our world. Develop your hypothesis, then use experiments to test and learn.



How much impact does your experiment really have? How will you know unless you run a Split Test and compare it to a control group? If the experiment shifts the dial, this will also arm you with a compelling business case moving forward.



Prototyping can be fast and deliver tangible results. Click into this model to explore the variety of options you have at hand — from wireframes to storyboards and more.



Move beyond minor tests to delivering the smallest thing possible, that has value, to your audience. Click into this model to see variations on MVPs and how we've gone with the 'cup cake model' to preview an experience.



This influential model in the startup world has leveraged MVPs and broader Lean Methodology by advocating for quick cycles of releases and pivoting to find the place where your business best delivers value.



Agile methodology is really about bringing the Scientific Method to project teams. Or at least, that's the vision...



At an organisational level, you'll need to use additional models to support a 'bias to action' and experimentation. This model used by Jeff Bezos at Amazon fits the bill nicely.



This one is to help you talk about the F word without creating panic in management or executive circles. And, by the F word, of course I mean 'Failure.' You're not only failing fast and cheaply, you're failing safely. So consider the risks, consider the implications, and consider how your experiment can test an idea in the safest way possible.



And, in all of your experiments, beware of the Confirmation Heuristic. It's a truly powerful model that biases everyone, especially when you really want an idea to work. Just assume that you've got it (because you do), and organise your experiment and process to counter it. Click into the model for some tips.



When understanding and interpreting the data from your experiments, be sure that you are not mistaking Correlation for Causation. You might require a few follow-up experiments or additional data to confirm a link.

Share this Playbook with your network to be smarter, faster, together!
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