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Creative Change Management
Creative Change Management
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"If you do not change direction, you may end up where you are heading." – Lao Tzu.

Change today is unavoidable. Even before Covid, digital disruption was transforming businesses and changing the way we worked — Covid only accelerated and deepened it. 

Often considered the bastion of specialists, today Change Management needs to be part of any leaders toolkit and often must be incorporated into other roles. A warning though, this won't be your standard list of Change Management frameworks, instead, we'll draw broadly to help you creatively and effectively lead change. 

This Playbook includes the following sections, select a heading to jump to that section.
Leading change is all about leading people, and that means you're going to have to understand people's attitude to change.
People who are facing into change will inevitably be scared. Maybe consider the SCARF Model to explore how to connect and influence people, even when they're worried.
Activation Energy
The fact is, it's hard to get started! Click into this model to discover strategies to overcome Activation Energy.
Sunk Cost Fallacy

People won't start or make decisions from scratch — they'll base future decisions based on past investments. Click into this model to understand how to challenge the Sunk Cost Fallacy.
Much of effective Change Management will be about powerful messaging. Use these models to help.
Features vs Benefits

Take a page out of sales and marketing and stop describing the change, describe the payoff.
The Golden Circle
In your messaging, consider focusing on the why or purpose that you share. The rest can change, but those values need to be at the core of any transformation.
Loss Aversion

People fear losses more than they value gains. Accept that fact before you start pitching your change.
Aristotle's Rhetoric

Leverage these timeless lessons from Aristotle to communicate with influence.
Stockdale Paradox
Stop being so optimistic. Support your people with realistic confidence. There will be challenges, there will be problems, and you will make it in the end.
A more philosophical message, but a powerful metaphor for those experiencing rupture and what they've known being broken. It's a reminder of impermanence and imperfection that might support some through change.
Chain Reaction / Domino Effect
Rather than focusing on the big change, identify your first domino. Which action will create a Chain Reaction and momentum for change?
Split Testing & A/B Testing
Want to convince people of the benefits of change? Try running a Split Test and capture metrics to help with your narrative: "People who did x, found that y went up by z% compared to those who didn't."
Hyperbolic Discounting

Don't just pitch the distant brilliant payoff. Focus on immediate, albeit small, gains.
Now it's time to empower change.
EAST Framework
Quit trying to change people and experiment with changing the environment to facilitate transformation. And when you're ready to do that, click into this model.
We said this wasn't the normal list of Change Management frameworks, but felt obligated to include at least one of them.
Temporal Landmarks
Time your change initiative to take advantage of Temporal Landmarks — click into the model for more.
Peak-End Heuristic
Worried about how people will feel after the change? Then remember this model — if it works for colonoscopies, it will work for your project. Click through to the summary to find out more.
Stability Zones
Rather than just focusing on the change, be sure to also draw attention to what is stable and consistent.
Critical Mass / Tipping Point
You don't have to change everything or everyone, you just have to focus on changing enough to get to a Tipping Point. Click into this model to discover the % of people you have to impact based on a range of studies.
Goal Gradient Effect

Understand that progress drives motivation, and think about how to give people a head start to create momentum for change.

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