0 saved
9.1K views
Are you struggling to motivate yourself or others to reach goals?
The G ... Lorem ipsum dolor sit amet, consectetur adipiscing elit. Huius, Lyco, oratione locuples, rebus ipsis ielunior. Videamus animi partes, quarum est conspectus illustrior; Duo Reges: constructio interrete. Tum Triarius: Posthac quidem, inquit, audacius. Et quidem illud ipsum non nimium probo et tantum patior, philosophum loqui de cupiditatibus finiendis. Vide, ne etiam menses! nisi forte eum dicis, qui, simul atque arripuit, interficit. Item de contrariis, a quibus ad genera formasque generum venerunt. Iam illud quale tandem est, bona praeterita non effluere sapienti, mala meminisse non oportere? Cum ageremus, inquit, vitae beatum et eundem supremum diem, scribebamus haec. Princeps huius civitatis Phalereus Demetrius cum patria pulsus esset iniuria, ad Ptolomaeum se regem Alexandream contulit. Beatus autem esse in maximarum rerum timore nemo potest. Pauca mutat vel plura sane; Quod idem cum vestri faciant, non satis magnam tribuunt inventoribus gratiam. Quod cum accidisset ut alter alterum necopinato videremus, surrexit statim. Quae diligentissime contra Aristonem dicuntur a Chryippo. Eam tum adesse, cum dolor omnis absit; Omnes enim iucundum motum, quo sensus hilaretur. Quam nemo umquam voluptatem appellavit, appellat; Itaque in rebus minime obscuris non multus est apud eos disserendi labor. An eum discere ea mavis, quae cum plane perdidiceriti nihil sciat? Itaque dicunt nec dubitant: mihi sic usus est, tibi ut opus est facto, fac. Multa sunt dicta ab antiquis de contemnendis ac despiciendis rebus humanis; Si enim non fuit eorum iudicii, nihilo magis hoc non addito illud est iudicatum-. Dicam, inquam, et quidem discendi causa magis, quam quo te aut Epicurum reprehensum velim. Certe nihil nisi quod possit ipsum propter se iure laudari.
- Show progress towards a goal.
Provide your audience with a visual representati ...
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Facillimum id quidem est, inquam. Ut optime, secundum naturam affectum esse possit. Eiuro, inquit adridens, iniquum, hac quidem de re; Quid enim de amicitia statueris utilitatis causa expetenda vides. Duo Reges: constructio interrete. Ut placet, inquit, etsi enim illud erat aptius, aequum cuique concedere. Non igitur potestis voluptate omnia dirigentes aut tueri aut retinere virtutem. Quod idem cum vestri faciant, non satis magnam tribuunt inventoribus gratiam. Quicquid porro animo cernimus, id omne oritur a sensibus; Quae cum essent dicta, discessimus.
Iam id ipsum absurdum, maximum malum neglegi. Immo istud quidem, inquam, quo loco quidque, nisi iniquum postulo, arbitratu meo. Videamus igitur sententias eorum, tum ad verba redeamus.
Multoque hoc melius nos veriusque quam Stoici. Sed haec ab Antiocho, familiari nostro, dicuntur multo melius et fortius, quam a Stasea dicebantur. Nec vero pietas adversus deos nec quanta iis gratia debeatur sine explicatione naturae intellegi potest. Neque enim civitas in seditione beata esse potest nec in discordia dominorum domus; Aliter enim explicari, quod quaeritur, non potest. Sint modo partes vitae beatae.
A variation on the Goal Gradient Effect was posed by marketing academic and researcher Andrea Bonezzi, who argued that “motivation to engage in goal-consistent behavior can be higher when people are either far from or close to the end state and lower when they are about halfway to the end state.” Thus rather than focusing on the end aspect of the journey, Bonezzi describes a ‘U-shaped’ model of motivation, with the problematic middle between starting point and end goal.
Contributing to charities.
This study entitled Goal Gradient in Helping Behavior, found that “People are more likely to pitch in as charitable campaigns approach their goals. Such “goal gradient helping” occurs in part because late-stage efforts provide donors with a heightened sense of personal impact, an influential source of satisfaction from prosocial acts.”
Car wash loyalty.
This 2006 study, similar to the cited coffee loyalty card example in the summary above, used loyalty cards for a car wash. In this case, one card had 8 spots to fill for a free car wash, the other had 10 with two already stamped. The group given the perceived head start resulted in a 34% engagement rate in the loyalty program compared to 19% for the others.
d
The Goal Gradient Effect was first identified by Clark Hull during the 1930s in relation to animals, particularly his study of rats accelerating their pace closer to the end of a maze and a food reward. Hull, an engineer by background, went on to break down his observations and interpret them as a mathematical formula which he outlined in his book Principles of Behaviour.
The effect was expanded to humans in a 2006 study by Ran Kivetz et al. The authors of that study explained: “The key findings indicate that (1) participants in a real café reward program purchase coffee more frequently the closer they are to earning a free coffee; (2) Internet users who rate songs in return for reward certificates visit the rating Web site more often, rate more songs per visit, and persist longer in the rating effort as they approach the reward goal; (3) the illusion of progress toward the goal induces purchase acceleration (e.g., customers who receive a 12-stamp coffee card with 2 preexisting “bonus” stamps complete the 10 required purchases faster than customers who receive a “regular” 10-stamp card); and (4) a stronger tendency to accelerate toward the goal predicts greater retention and faster reengagement in the program.”
My Notes
Oops, That’s Members’ Only!
Fortunately, it only costs US$5/month to Join ModelThinkers and access everything so that you can rapidly discover, learn, and apply the world’s most powerful ideas.
ModelThinkers membership at a glance:
“Yeah, we hate pop ups too. But we wanted to let you know that, with ModelThinkers, we’re making it easier for you to adapt, innovate and create value. We hope you’ll join us and the growing community of ModelThinkers today.”
You Might Also Like:
- Actionable summaries of the world's most powerful ideas.
Subscribe now and download this practical guide to transform your thinking, plus recieve one short, powerful and actionable idea in your inbox each month.