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Red Queen Effect
Red Queen Effect
Red Queen Effect
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Overview

You're improving, learning, getting faster, achieving more and getting ahead? No, you're not. Because everyone else is as well. 

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam, ut sint illa vendibiliora, haec uberiora certe sunt. Cum id quoque, ut cupiebat, audivisset, evelli iussit eam, qua erat transfixus, hastam. Duo Reges: constructio interrete. Graecum enim hunc versum nostis omnes-: Suavis laborum est praeteritorum memoria. Audeo dicere, inquit. Quamquam te quidem video minime esse deterritum. Quasi ego id curem, quid ille aiat aut neget. Nondum autem explanatum satis, erat, quid maxime natura vellet.

Nam constitui virtus nullo modo potesti nisi ea, quae sunt prima naturae, ut ad summam pertinentia tenebit. Cur iustitia laudatur? Quacumque enim ingredimur, in aliqua historia vestigium ponimus. Est autem etiam actio quaedam corporis, quae motus et status naturae congruentis tenet; At eum nihili facit; Non enim ipsa genuit hominem, sed accepit a natura inchoatum. Ergo ita: non posse honeste vivi, nisi honeste vivatur? Qui enim existimabit posse se miserum esse beatus non erit.

Quid enim possumus hoc agere divinius? Ea, quae dialectici nunc tradunt et docent, nonne ab illis instituta sunt aut inventa sunt? Laboro autem non sine causa; Nam si beatus umquam fuisset, beatam vitam usque ad illum a Cyro extructum rogum pertulisset. His singulis copiose responderi solet, sed quae perspicua sunt longa esse non debent. Age nunc isti doceant, vel tu potius quis enim ista melius? Nos paucis ad haec additis finem faciamus aliquando; At enim sequor utilitatem. Nummus in Croesi divitiis obscuratur, pars est tamen divitiarum.

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Actionable Takeaways
  • Research your competition

You cannot become better than your competitor if you are not aware of their st ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Tu enim ista lenius, hic Stoicorum more nos vexat. Itaque his sapiens semper vacabit. Si sapiens, ne tum quidem miser, cum ab Oroete, praetore Darei, in crucem actus est. Quod ea non occurrentia fingunt, vincunt Aristonem; Ergo id est convenienter naturae vivere, a natura discedere. Res enim se praeclare habebat, et quidem in utraque parte.

Duo Reges: constructio interrete. Quasi vero, inquit, perpetua oratio rhetorum solum, non etiam philosophorum sit. Prodest, inquit, mihi eo esse animo. Non quam nostram quidem, inquit Pomponius iocans; Atqui, inquam, Cato, si istud optinueris, traducas me ad te totum licebit. Utilitatis causa amicitia est quaesita. Sed ut iis bonis erigimur, quae expectamus, sic laetamur iis, quae recordamur. Post enim Chrysippum eum non sane est disputatum.

Stulti autem malorum memoria torquentur, sapientes bona praeterita grata recordatione renovata delectant. Philosophi autem in suis lectulis plerumque moriuntur. Quid, si non sensus modo ei sit datus, verum etiam animus hominis? Omnis enim est natura diligens sui. Quis enim redargueret? Quae hic rei publicae vulnera inponebat, eadem ille sanabat. Quid ei reliquisti, nisi te, quoquo modo loqueretur, intellegere, quid diceret? Nec enim, dum metuit, iustus est, et certe, si metuere destiterit, non erit; Quamquam id quidem, infinitum est in hac urbe;

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Limitations

Being aware of the Red Queen Effect is not enough to guarantee success. Once you have come up with a concept that is foreign to your competition, you need to make sure you can move the new product or service past the idea phase, which usually requires capital, know-how, and the willingness to take risks. 

In Practice

The evolutionary ‘arms race’. 

In the Selfish Gene, Richard Dawkins describes the “unequal cost of failure” in the evolutionary ‘arms race’. He describes the life/dinner principle captured in Aesop’s fables: “The rabbit runs faster than the fox, because the rabbit is running for his life while the fox is only running for his dinner.” There is a linked push to evolve and improve, with better adaptation in one species driving the other to make its own ‘leap forward’ to survive. 

Buffet and developments in the textile industry. 

The Farnam St Blog outlines the Red Queen Effect in some detail and includes the story of Buffett's approach to investing in the textile industry. Buffet wrote: 

“Over the years, we had the option of making large capital expenditures in the textile operation that would have allowed us to somewhat reduce variable costs. But the promised benefits from these textile investments were illusory. Many of our competitors, both domestic and foreign, were stepping up to the same kind of expenditures and, once enough companies did so, their reduced costs became the baseline for reduced prices industrywide. 

“Viewed individually, each company’s capital investment decision appeared cost-effective and rational; viewed collectively, the decisions neutralized each other and were irrational (just as happens when each person watching a parade decides he can see a little better if he stands on tiptoes). After each round of investment, all the players had more money in the game and returns remained anemic.”

Build your latticework
This model will help you to:

While the Red Queen effect arose from biology, it can be applied to competition and innovation in other domains. 

Use the following examples of connected and complementary models to weave the Red Queen effect into your broader latticework of mental models. Alternatively, discover your own connections by exploring the category list above. 

Connected models: 

  • Mutually assured destruction: the Red Queen effect can be seen as a lens to understand the cold war. 
  • Blue ocean strategy: to consider changing the game rather than running faster. 

Complementary models: 

  • Catalyst: in identifying rapid change opportunities over progressive development.
Origins & Resources

The name of this concept originated from Lewis Carroll’s famous sequel to Alice’s Adventures in Wonderland, Through the Looking Glass, where Alice observes that she needs to run faster and faster just to stay in the same place; the Red Queen’s reply to Alice’s perplexity is ‘Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!’

Evolutionary biologist Leigh Van Halen proposed the Red Queen hypothesis in 1973 to describe the constant race that co-evolving species engage in order to survive in a constantly changing environment populated with opposing organisms.

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