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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quid enim me prohiberet Epicureum esse, si probarem, quae ille diceret? Vos autem cum perspicuis dubia debeatis illustrare, dubiis perspicua conamini tollere. At ille pellit, qui permulcet sensum voluptate. Efficiens dici potest. Te enim iudicem aequum puto, modo quae dicat ille bene noris. Sed nunc, quod agimus; Dolere malum est: in crucem qui agitur, beatus esse non potest. Duo Reges: constructio interrete.

Comprehensum, quod cognitum non habet? Sed eum qui audiebant, quoad poterant, defendebant sententiam suam. Ut nemo dubitet, eorum omnia officia quo spectare, quid sequi, quid fugere debeant? Et quod est munus, quod opus sapientiae? Res enim se praeclare habebat, et quidem in utraque parte. Itaque e contrario moderati aequabilesque habitus, affectiones ususque corporis apti esse ad naturam videntur. Aliud igitur esse censet gaudere, aliud non dolere. Philosophi autem in suis lectulis plerumque moriuntur. Hoc etsi multimodis reprehendi potest, tamen accipio, quod dant. Hic ambiguo ludimur.

Primum in nostrane potestate est, quid meminerimus? Quid igitur dubitamus in tota eius natura quaerere quid sit effectum? Naturales divitias dixit parabiles esse, quod parvo esset natura contenta. Hoc loco tenere se Triarius non potuit. Quaero igitur, quo modo hae tantae commendationes a natura profectae subito a sapientia relictae sint. Saepe ab Aristotele, a Theophrasto mirabiliter est laudata per se ipsa rerum scientia; Neque solum ea communia, verum etiam paria esse dixerunt. Apparet statim, quae sint officia, quae actiones. Ita est quoddam commune officium sapientis et insipientis, ex quo efficitur versari in iis, quae media dicamus. Negabat igitur ullam esse artem, quae ipsa a se proficisceretur; Quamquam ab iis philosophiam et omnes ingenuas disciplinas habemus;

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Videamus animi partes, quarum est conspectus illustrior; Aut, Pylades cum sis, dices te esse Orestem, ut moriare pro amico? Cum sciret confestim esse moriendum eamque mortem ardentiore studio peteret, quam Epicurus voluptatem petendam putat. Sin autem ad animum, falsum est, quod negas animi ullum esse gaudium, quod non referatur ad corpus. Illud dico, ea, quae dicat, praeclare inter se cohaerere. Nihilo magis.

Habent enim et bene longam et satis litigiosam disputationem. Duo Reges: constructio interrete. Re mihi non aeque satisfacit, et quidem locis pluribus. A mene tu? Cum audissem Antiochum, Brute, ut solebam, cum M. Sed quot homines, tot sententiae; Beatus sibi videtur esse moriens. Hunc vos beatum; Maximas vero virtutes iacere omnis necesse est voluptate dominante. Et ais, si una littera commota sit, fore tota ut labet disciplina. Qua tu etiam inprudens utebare non numquam. Recte, inquit, intellegis.

Quo tandem modo? Bork Inde sermone vario sex illa a Dipylo stadia confecimus. Consequatur summas voluptates non modo parvo, sed per me nihilo, si potest; Haec quo modo conveniant, non sane intellego. Haec et tu ita posuisti, et verba vestra sunt. Quae contraria sunt his, malane?

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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