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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ne amores quidem sanctos a sapiente alienos esse arbitrantur. Aliter enim nosmet ipsos nosse non possumus. Fortitudinis quaedam praecepta sunt ac paene leges, quae effeminari virum vetant in dolore. Eadem nunc mea adversum te oratio est. Aliam vero vim voluptatis esse, aliam nihil dolendi, nisi valde pertinax fueris, concedas necesse est. Atque haec coniunctio confusioque virtutum tamen a philosophis ratione quadam distinguitur. Duo Reges: constructio interrete. Teneo, inquit, finem illi videri nihil dolere. Minime vero probatur huic disciplinae, de qua loquor, aut iustitiam aut amicitiam propter utilitates adscisci aut probari. Dicam, inquam, et quidem discendi causa magis, quam quo te aut Epicurum reprehensum velim.

Quicquid porro animo cernimus, id omne oritur a sensibus; Manebit ergo amicitia tam diu, quam diu sequetur utilitas, et, si utilitas amicitiam constituet, tollet eadem. Hoc etsi multimodis reprehendi potest, tamen accipio, quod dant.

-, sed ut hoc iudicaremus, non esse in iis partem maximam positam beate aut secus vivendi. Illis videtur, qui illud non dubitant bonum dicere -; Ergo illi intellegunt quid Epicurus dicat, ego non intellego? Quae fere omnia appellantur uno ingenii nomine, easque virtutes qui habent, ingeniosi vocantur. An hoc usque quaque, aliter in vita? Negat esse eam, inquit, propter se expetendam. Ab hoc autem quaedam non melius quam veteres, quaedam omnino relicta. Est autem officium, quod ita factum est, ut eius facti probabilis ratio reddi possit.

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

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Certe nihil nisi quod possit ipsum propter se iure laudari. Paria sunt igitur. Expressa vero in iis aetatibus, quae iam confirmatae sunt. Igitur neque stultorum quisquam beatus neque sapientium non beatus. Quaesita enim virtus est, non quae relinqueret naturam, sed quae tueretur.

Dempta enim aeternitate nihilo beatior Iuppiter quam Epicurus; Longum est enim ad omnia respondere, quae a te dicta sunt. Certe, nisi voluptatem tanti aestimaretis. Atqui perspicuum est hominem e corpore animoque constare, cum primae sint animi partes, secundae corporis. Duo Reges: constructio interrete. Sed quanta sit alias, nunc tantum possitne esse tanta. Causa autem fuit huc veniendi ut quosdam hinc libros promerem. Quem si tenueris, non modo meum Ciceronem, sed etiam me ipsum abducas licebit.

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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