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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Familiares nostros, credo, Sironem dicis et Philodemum, cum optimos viros, tum homines doctissimos. Quicquid enim a sapientia proficiscitur, id continuo debet expletum esse omnibus suis partibus; Luxuriam non reprehendit, modo sit vacua infinita cupiditate et timore. Eiuro, inquit adridens, iniquum, hac quidem de re; Roges enim Aristonem, bonane ei videantur haec: vacuitas doloris, divitiae, valitudo; Sed tu istuc dixti bene Latine, parum plane. Atque ab isto capite fluere necesse est omnem rationem bonorum et malorum. Duo Reges: constructio interrete.

Quid enim me prohiberet Epicureum esse, si probarem, quae ille diceret? Aliter enim explicari, quod quaeritur, non potest. Tum ille: Ain tandem? Totum autem id externum est, et quod externum, id in casu est. An me, inquis, tam amentem putas, ut apud imperitos isto modo loquar? Prioris generis est docilitas, memoria;

Tu vero, inquam, ducas licet, si sequetur; Esse enim quam vellet iniquus iustus poterat inpune. Haec para/doca illi, nos admirabilia dicamus. Negabat igitur ullam esse artem, quae ipsa a se proficisceretur; Ita enim vivunt quidam, ut eorum vita refellatur oratio. Cur tantas regiones barbarorum pedibus obiit, tot maria transmisit?

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duo Reges: constructio interrete. Nam, ut sint illa vendibiliora, haec uberiora certe sunt. At modo dixeras nihil in istis rebus esse, quod interesset. Quamvis enim depravatae non sint, pravae tamen esse possunt. Bonum integritas corporis: misera debilitas. Quod cum ita sit, perspicuum est omnis rectas res atque laudabilis eo referri, ut cum voluptate vivatur. Tanta vis admonitionis inest in locis;

Quid, si non sensus modo ei sit datus, verum etiam animus hominis? Illo enim addito iuste fit recte factum, per se autem hoc ipsum reddere in officio ponitur. Dempta enim aeternitate nihilo beatior Iuppiter quam Epicurus; Omnes enim iucundum motum, quo sensus hilaretur. Traditur, inquit, ab Epicuro ratio neglegendi doloris. Non est igitur voluptas bonum. Fadio Gallo, cuius in testamento scriptum esset se ab eo rogatum ut omnis hereditas ad filiam perveniret. Cum salvum esse flentes sui respondissent, rogavit essentne fusi hostes. Cur tantas regiones barbarorum pedibus obiit, tot maria transmisit? Non autem hoc: igitur ne illud quidem.

Vidit Homerus probari fabulam non posse, si cantiunculis tantus irretitus vir teneretur; Iam id ipsum absurdum, maximum malum neglegi. Iam id ipsum absurdum, maximum malum neglegi. Ego vero volo in virtute vim esse quam maximam;

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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