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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cenasti in vita numquam bene, cum omnia in ista Consumis squilla atque acupensere cum decimano. Omnes enim iucundum motum, quo sensus hilaretur. Illud non continuo, ut aeque incontentae. Duo Reges: constructio interrete. Nam si amitti vita beata potest, beata esse non potest.

Nam bonum ex quo appellatum sit, nescio, praepositum ex eo credo, quod praeponatur aliis. Quoniam, si dis placet, ab Epicuro loqui discimus. Quid de Pythagora? Sic vester sapiens magno aliquo emolumento commotus cicuta, si opus erit, dimicabit. Equidem etiam Epicurum, in physicis quidem, Democriteum puto. Quippe: habes enim a rhetoribus;

Qui-vere falsone, quaerere mittimus-dicitur oculis se privasse; Quibus ego vehementer assentior. His singulis copiose responderi solet, sed quae perspicua sunt longa esse non debent. Deinde disputat, quod cuiusque generis animantium statui deceat extremum. Habes, inquam, Cato, formam eorum, de quibus loquor, philosophorum. Quae autem natura suae primae institutionis oblita est? Ut pulsi recurrant? Itaque hic ipse iam pridem est reiectus;

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Illud dico, ea, quae dicat, praeclare inter se cohaerere. Res tota, Torquate, non doctorum hominum, velle post mortem epulis celebrari memoriam sui nominis. Quae cum praeponunt, ut sit aliqua rerum selectio, naturam videntur sequi; Id mihi magnum videtur. Quamquam ab iis philosophiam et omnes ingenuas disciplinas habemus;

Etenim nec iustitia nec amicitia esse omnino poterunt, nisi ipsae per se expetuntur. Duo Reges: constructio interrete. Prave, nequiter, turpiter cenabat; Quid, quod res alia tota est? Ut nemo dubitet, eorum omnia officia quo spectare, quid sequi, quid fugere debeant? Quis hoc dicit? Atque his de rebus et splendida est eorum et illustris oratio. Cur id non ita fit? Fortasse id optimum, sed ubi illud: Plus semper voluptatis?

Atqui iste locus est, Piso, tibi etiam atque etiam confirmandus, inquam; Hic quoque suus est de summoque bono dissentiens dici vere Peripateticus non potest. Ne amores quidem sanctos a sapiente alienos esse arbitrantur. Equidem, sed audistine modo de Carneade? Philosophi autem in suis lectulis plerumque moriuntur. Aliam vero vim voluptatis esse, aliam nihil dolendi, nisi valde pertinax fueris, concedas necesse est. Saepe ab Aristotele, a Theophrasto mirabiliter est laudata per se ipsa rerum scientia; Quod non faceret, si in voluptate summum bonum poneret. Ita relinquet duas, de quibus etiam atque etiam consideret. Non quam nostram quidem, inquit Pomponius iocans; In motu et in statu corporis nihil inest, quod animadvertendum esse ipsa natura iudicet? Nam illud vehementer repugnat, eundem beatum esse et multis malis oppressum.

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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