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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

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Est, ut dicis, inquam. Quod ea non occurrentia fingunt, vincunt Aristonem; Equidem etiam Epicurum, in physicis quidem, Democriteum puto. Huic mori optimum esse propter desperationem sapientiae, illi propter spem vivere. Animum autem reliquis rebus ita perfecit, ut corpus; Duo enim genera quae erant, fecit tria.

Immo vero, inquit, ad beatissime vivendum parum est, ad beate vero satis. Vitiosum est enim in dividendo partem in genere numerare. In quibus doctissimi illi veteres inesse quiddam caeleste et divinum putaverunt. Bork Sed est forma eius disciplinae, sicut fere ceterarum, triplex: una pars est naturae, disserendi altera, vivendi tertia. Ita multa dicunt, quae vix intellegam. Paria sunt igitur. Non potes ergo ista tueri, Torquate, mihi crede, si te ipse et tuas cogitationes et studia perspexeris;

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ergo illi intellegunt quid Epicurus dicat, ego non intellego? Quid igitur dubitamus in tota eius natura quaerere quid sit effectum? Non risu potius quam oratione eiciendum? Negat esse eam, inquit, propter se expetendam. Nam adhuc, meo fortasse vitio, quid ego quaeram non perspicis. Duo Reges: constructio interrete. Ne tum quidem te respicies et cogitabis sibi quemque natum esse et suis voluptatibus? Propter nos enim illam, non propter eam nosmet ipsos diligimus. Ita nemo beato beatior. Haec non erant eius, qui innumerabilis mundos infinitasque regiones, quarum nulla esset ora, nulla extremitas, mente peragravisset. Comprehensum, quod cognitum non habet? Tu enim ista lenius, hic Stoicorum more nos vexat.

Ergo in gubernando nihil, in officio plurimum interest, quo in genere peccetur. Et quidem, inquit, vehementer errat; De quibus cupio scire quid sentias. Quod idem cum vestri faciant, non satis magnam tribuunt inventoribus gratiam. Habes, inquam, Cato, formam eorum, de quibus loquor, philosophorum. Non quam nostram quidem, inquit Pomponius iocans;

Dici enim nihil potest verius. Tum Piso: Quoniam igitur aliquid omnes, quid Lucius noster? Amicitiam autem adhibendam esse censent, quia sit ex eo genere, quae prosunt. Hoc ipsum elegantius poni meliusque potuit. Habent enim et bene longam et satis litigiosam disputationem. Tertium autem omnibus aut maximis rebus iis, quae secundum naturam sint, fruentem vivere.

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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