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Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...
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Familiares nostros, credo, Sironem dicis et Philodemum, cum optimos viros, tum homines doctissimos. Nondum autem explanatum satis, erat, quid maxime natura vellet. Duae sunt enim res quoque, ne tu verba solum putes. Tu autem negas fortem esse quemquam posse, qui dolorem malum putet.
Sed residamus, inquit, si placet. Duo Reges: constructio interrete. Quamquam in hac divisione rem ipsam prorsus probo, elegantiam desidero. Non ego tecum iam ita iocabor, ut isdem his de rebus, cum L. Vitae autem degendae ratio maxime quidem illis placuit quieta. Quia voluptatem hanc esse sentiunt omnes, quam sensus accipiens movetur et iucunditate quadam perfunditur. Ut nemo dubitet, eorum omnia officia quo spectare, quid sequi, quid fugere debeant?
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Brainstorm and then select the criteria.
Consider the e ...
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Zenonis est, inquam, hoc Stoici. Iam id ipsum absurdum, maximum malum neglegi. Id enim natura desiderat. Quid vero? Perturbationes autem nulla naturae vi commoventur, omniaque ea sunt opiniones ac iudicia levitatis. Quae tamen a te agetur non melior, quam illae sunt, quas interdum optines. Quae cum magnifice primo dici viderentur, considerata minus probabantur. Conferam tecum, quam cuique verso rem subicias; Quae qui non vident, nihil umquam magnum ac cognitione dignum amaverunt. Illud quaero, quid ei, qui in voluptate summum bonum ponat, consentaneum sit dicere. Hanc ergo intuens debet institutum illud quasi signum absolvere. Idque testamento cavebit is, qui nobis quasi oraculum ediderit nihil post mortem ad nos pertinere?
Cur fortior sit, si illud, quod tute concedis, asperum et vix ferendum putabit? Propter nos enim illam, non propter eam nosmet ipsos diligimus. Sequitur disserendi ratio cognitioque naturae; Quis istud possit, inquit, negare? Quicquid porro animo cernimus, id omne oritur a sensibus; Qua igitur re ab deo vincitur, si aeternitate non vincitur?
The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives.
Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.
Toasting bread.
The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline.
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The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.
My Notes
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