0 saved
8.7K views
“The statement ‘Hitler loved dogs and little children’ is shocking no matter how many times you hear it, because an ... Lorem ipsum dolor sit amet, consectetur adipiscing elit. Licet hic rursus ea commemores, quae optimis verbis ab Epicuro de laude amicitiae dicta sunt. Zenonis est, inquam, hoc Stoici. Somnum denique nobis, nisi requietem corporibus et is medicinam quandam laboris afferret, contra naturam putaremus datum; Graecum enim hunc versum nostis omnes-: Suavis laborum est praeteritorum memoria. Duo Reges: constructio interrete. Tum ille: Tu autem cum ipse tantum librorum habeas, quos hic tandem requiris? Num igitur dubium est, quin, si in re ipsa nihil peccatur a superioribus, verbis illi commodius utantur? Omnis enim est natura diligens sui. De hominibus dici non necesse est. Scisse enim te quis coarguere possit? Atqui iste locus est, Piso, tibi etiam atque etiam confirmandus, inquam; Tum ille timide vel potius verecunde: Facio, inquit. Murenam te accusante defenderem.
-
Strive for a positive first impression.
Knowing the central r ...
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Iam in altera philosophiae parte. Te ipsum, dignissimum maioribus tuis, voluptasne induxit, ut adolescentulus eriperes P. Ex rebus enim timiditas, non ex vocabulis nascitur. Tum ille timide vel potius verecunde: Facio, inquit. Qualem igitur hominem natura inchoavit? Tum Piso: Quoniam igitur aliquid omnes, quid Lucius noster? Duo Reges: constructio interrete. Sed haec quidem liberius ab eo dicuntur et saepius. Quam illa ardentis amores excitaret sui! Cur tandem? Cur igitur, cum de re conveniat, non malumus usitate loqui? Etenim nec iustitia nec amicitia esse omnino poterunt, nisi ipsae per se expetuntur.
Cum praesertim illa perdiscere ludus esset. Septem autem illi non suo, sed populorum suffragio omnium nominati sunt. Idem iste, inquam, de voluptate quid sentit? Ex ea difficultate illae fallaciloquae, ut ait Accius, malitiae natae sunt.
Scio enim esse quosdam, qui quavis lingua philosophari possint; Deinde dolorem quem maximum? Illud mihi a te nimium festinanter dictum videtur, sapientis omnis esse semper beatos; Hanc ergo intuens debet institutum illud quasi signum absolvere. Nonne videmus quanta perturbatio rerum omnium consequatur, quanta confusio? Vide ne ista sint Manliana vestra aut maiora etiam, si imperes quod facere non possim. Mihi vero, inquit, placet agi subtilius et, ut ipse dixisti, pressius. Nunc omni virtuti vitium contrario nomine opponitur. Quae autem natura suae primae institutionis oblita est? Quis enim est, qui non videat haec esse in natura rerum tria?
There has been considerable research and evidence of the Halo Effect in a range of domains, and it is a long-established cognitive bias. The only limitation that we can call out is that, while it might be at play in a given situation, it’s likely not the only bias or factor to consider.
Military judgment.
Edward Thorndike first coined the Halo Effect when studying how military officers judged their subordinates in a 1920 study. The officers would not talk to the men (yes, all men, it was 1920 after all), but consistently rated their intelligence and character based on physical strength and attributes.
Celebrity ambassadors.
The constant hiring of celebrities to represent companies is an example of those companies trying to benefit from the celebrities Halo Effect. It’s also why such celebrities are quickly dropped at the first sign of a scandal or negative consumer perception.
d
The Halo Effect was identified in broad terms as far back as 1907 by Fredrick Wells, a US-based psychologist. However, Edward Thorndike is credited with coining the effect in 1920 and essentially defining it as a cognitive bias.
Thorndike’s conclusions came from studies with the military where officers were asked to rate subordinates on a number of traits such as physique, character, leadership, and intelligence without having spoken to them. Thorndike noted that the officers’ judgment of a range of qualities was consistently driven by unrelated physical attributes. Basically, the servicemen who were taller and looked stronger were consistently rated as more intelligent etc.
There have been a number of studies supporting these findings in a range of domains. And, in 1964, Polish psychologist Solomon Asch found that first impressions were more important than subsequent impressions in establishing the Halo Effect.
My Notes
Oops, That’s Members’ Only!
Fortunately, it only costs US$5/month to Join ModelThinkers and access everything so that you can rapidly discover, learn, and apply the world’s most powerful ideas.
ModelThinkers membership at a glance:
“Yeah, we hate pop ups too. But we wanted to let you know that, with ModelThinkers, we’re making it easier for you to adapt, innovate and create value. We hope you’ll join us and the growing community of ModelThinkers today.”
You Might Also Like:
- Actionable summaries of the world's most powerful ideas.
Subscribe now and download this practical guide to transform your thinking, plus recieve one short, powerful and actionable idea in your inbox each month.