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“The statement ‘Hitler loved dogs and little children’ is shocking no matter how many times you hear it, because an ... Lorem ipsum dolor sit amet, consectetur adipiscing elit. Bestiarum vero nullum iudicium puto. Certe, nisi voluptatem tanti aestimaretis. Virtutibus igitur rectissime mihi videris et ad consuetudinem nostrae orationis vitia posuisse contraria. Quid, quod res alia tota est? Cum id fugiunt, re eadem defendunt, quae Peripatetici, verba. Hinc ceteri particulas arripere conati suam quisque videro voluit afferre sententiam. Duo Reges: constructio interrete. Si stante, hoc natura videlicet vult, salvam esse se, quod concedimus; Vulgo enim dicitur: Iucundi acti labores, nec male Euripidesconcludam, si potero, Latine; Plane idem, inquit, et maxima quidem, qua fieri nulla maior potest. Est enim tanti philosophi tamque nobilis audacter sua decreta defendere. Mihi enim satis est, ipsis non satis. Nec vero alia sunt quaerenda contra Carneadeam illam sententiam. Neque enim civitas in seditione beata esse potest nec in discordia dominorum domus; Modo etiam paulum ad dexteram de via declinavi, ut ad Pericli sepulcrum accederem. Sin tantum modo ad indicia veteris memoriae cognoscenda, curiosorum. Itaque hoc frequenter dici solet a vobis, non intellegere nos, quam dicat Epicurus voluptatem.
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Strive for a positive first impression.
Knowing the central r ...
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There has been considerable research and evidence of the Halo Effect in a range of domains, and it is a long-established cognitive bias. The only limitation that we can call out is that, while it might be at play in a given situation, it’s likely not the only bias or factor to consider.
Military judgment.
Edward Thorndike first coined the Halo Effect when studying how military officers judged their subordinates in a 1920 study. The officers would not talk to the men (yes, all men, it was 1920 after all), but consistently rated their intelligence and character based on physical strength and attributes.
Celebrity ambassadors.
The constant hiring of celebrities to represent companies is an example of those companies trying to benefit from the celebrities Halo Effect. It’s also why such celebrities are quickly dropped at the first sign of a scandal or negative consumer perception.
d
The Halo Effect was identified in broad terms as far back as 1907 by Fredrick Wells, a US-based psychologist. However, Edward Thorndike is credited with coining the effect in 1920 and essentially defining it as a cognitive bias.
Thorndike’s conclusions came from studies with the military where officers were asked to rate subordinates on a number of traits such as physique, character, leadership, and intelligence without having spoken to them. Thorndike noted that the officers’ judgment of a range of qualities was consistently driven by unrelated physical attributes. Basically, the servicemen who were taller and looked stronger were consistently rated as more intelligent etc.
There have been a number of studies supporting these findings in a range of domains. And, in 1964, Polish psychologist Solomon Asch found that first impressions were more important than subsequent impressions in establishing the Halo Effect.
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