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Are you struggling to motivate yourself or others to reach goals?
The G ... Lorem ipsum dolor sit amet, consectetur adipiscing elit. Modo etiam paulum ad dexteram de via declinavi, ut ad Pericli sepulcrum accederem. Cetera illa adhibebat, quibus demptis negat se Epicurus intellegere quid sit bonum. Ut id aliis narrare gestiant? Quid, quod homines infima fortuna, nulla spe rerum gerendarum, opifices denique delectantur historia? A mene tu? Ergo illi intellegunt quid Epicurus dicat, ego non intellego? Duo Reges: constructio interrete. At Zeno eum non beatum modo, sed etiam divitem dicere ausus est. Ut aliquid scire se gaudeant? Dicam, inquam, et quidem discendi causa magis, quam quo te aut Epicurum reprehensum velim. Atqui, inquit, si Stoicis concedis ut virtus sola, si adsit vitam efficiat beatam, concedis etiam Peripateticis. Cur, nisi quod turpis oratio est? Quae cum dixisset paulumque institisset, Quid est? Ita relinquet duas, de quibus etiam atque etiam consideret. Quorum altera prosunt, nocent altera. Qui enim voluptatem ipsam contemnunt, iis licet dicere se acupenserem maenae non anteponere. Quae cum magnifice primo dici viderentur, considerata minus probabantur. Morbo gravissimo affectus, exul, orbus, egens, torqueatur eculeo: quem hunc appellas, Zeno? Luxuriam non reprehendit, modo sit vacua infinita cupiditate et timore. Expectoque quid ad id, quod quaerebam, respondeas.
- Show progress towards a goal.
Provide your audience with a visual representati ...
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Sit enim idem caecus, debilis. Isto modo ne improbos quidem, si essent boni viri. Hic Speusippus, hic Xenocrates, hic eius auditor Polemo, cuius illa ipsa sessio fuit, quam videmus. Perturbationes autem nulla naturae vi commoventur, omniaque ea sunt opiniones ac iudicia levitatis. Multa sunt dicta ab antiquis de contemnendis ac despiciendis rebus humanis; Non modo carum sibi quemque, verum etiam vehementer carum esse? Ut proverbia non nulla veriora sint quam vestra dogmata. Praeterea et appetendi et refugiendi et omnino rerum gerendarum initia proficiscuntur aut a voluptate aut a dolore. Id et fieri posse et saepe esse factum et ad voluptates percipiendas maxime pertinere.
Nam illud vehementer repugnat, eundem beatum esse et multis malis oppressum. Illud quaero, quid ei, qui in voluptate summum bonum ponat, consentaneum sit dicere. Rhetorice igitur, inquam, nos mavis quam dialectice disputare? Ita ceterorum sententiis semotis relinquitur non mihi cum Torquato, sed virtuti cum voluptate certatio. Duo Reges: constructio interrete. Estne, quaeso, inquam, sitienti in bibendo voluptas? Illud dico, ea, quae dicat, praeclare inter se cohaerere. An vero displicuit ea, quae tributa est animi virtutibus tanta praestantia? Ab hoc autem quaedam non melius quam veteres, quaedam omnino relicta.
A variation on the Goal Gradient Effect was posed by marketing academic and researcher Andrea Bonezzi, who argued that “motivation to engage in goal-consistent behavior can be higher when people are either far from or close to the end state and lower when they are about halfway to the end state.” Thus rather than focusing on the end aspect of the journey, Bonezzi describes a ‘U-shaped’ model of motivation, with the problematic middle between starting point and end goal.
Contributing to charities.
This study entitled Goal Gradient in Helping Behavior, found that “People are more likely to pitch in as charitable campaigns approach their goals. Such “goal gradient helping” occurs in part because late-stage efforts provide donors with a heightened sense of personal impact, an influential source of satisfaction from prosocial acts.”
Car wash loyalty.
This 2006 study, similar to the cited coffee loyalty card example in the summary above, used loyalty cards for a car wash. In this case, one card had 8 spots to fill for a free car wash, the other had 10 with two already stamped. The group given the perceived head start resulted in a 34% engagement rate in the loyalty program compared to 19% for the others.
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The Goal Gradient Effect was first identified by Clark Hull during the 1930s in relation to animals, particularly his study of rats accelerating their pace closer to the end of a maze and a food reward. Hull, an engineer by background, went on to break down his observations and interpret them as a mathematical formula which he outlined in his book Principles of Behaviour.
The effect was expanded to humans in a 2006 study by Ran Kivetz et al. The authors of that study explained: “The key findings indicate that (1) participants in a real café reward program purchase coffee more frequently the closer they are to earning a free coffee; (2) Internet users who rate songs in return for reward certificates visit the rating Web site more often, rate more songs per visit, and persist longer in the rating effort as they approach the reward goal; (3) the illusion of progress toward the goal induces purchase acceleration (e.g., customers who receive a 12-stamp coffee card with 2 preexisting “bonus” stamps complete the 10 required purchases faster than customers who receive a “regular” 10-stamp card); and (4) a stronger tendency to accelerate toward the goal predicts greater retention and faster reengagement in the program.”
My Notes
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