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Rule of Three
Rule of Three
Rule of Three
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Overview

Was De La Soul right, is three really the magic number? Dive into this model and decide for yourself. 

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Negat enim summo bono afferre incrementum diem. Paupertas si malum est, mendicus beatus esse nemo potest, quamvis sit sapiens. Hanc ergo intuens debet institutum illud quasi signum absolvere. Bona autem corporis huic sunt, quod posterius posui, similiora. Quid turpius quam sapientis vitam ex insipientium sermone pendere? Duo Reges: constructio interrete. Hic nihil fuit, quod quaereremus.

Ego quoque, inquit, didicerim libentius si quid attuleris, quam te reprehenderim. Parvi enim primo ortu sic iacent, tamquam omnino sine animo sint. Aliter enim explicari, quod quaeritur, non potest. Itaque contra est, ac dicitis; Pauca mutat vel plura sane; Atqui eorum nihil est eius generis, ut sit in fine atque extrerno bonorum.

Quid est enim aliud esse versutum? Te autem hortamur omnes, currentem quidem, ut spero, ut eos, quos novisse vis, imitari etiam velis. Itaque in rebus minime obscuris non multus est apud eos disserendi labor. Conferam tecum, quam cuique verso rem subicias;

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Actionable Takeaways
  • Weave the Rule of Three into your communication. 

Practi ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Non est igitur summum malum dolor. Fatebuntur Stoici haec omnia dicta esse praeclare, neque eam causam Zenoni desciscendi fuisse. Potius inflammat, ut coercendi magis quam dedocendi esse videantur. Duo Reges: constructio interrete.

Respondent extrema primis, media utrisque, omnia omnibus. Sit enim idem caecus, debilis. Sapiens autem semper beatus est et est aliquando in dolore; Aliter enim explicari, quod quaeritur, non potest. Et hunc idem dico, inquieta sed ad virtutes et ad vitia nihil interesse. Cum id fugiunt, re eadem defendunt, quae Peripatetici, verba. Parvi enim primo ortu sic iacent, tamquam omnino sine animo sint. Atque his de rebus et splendida est eorum et illustris oratio.

Nonne videmus quanta perturbatio rerum omnium consequatur, quanta confusio? Omnis enim est natura diligens sui. Ut alios omittam, hunc appello, quem ille unum secutus est. An hoc usque quaque, aliter in vita? Bork Quodsi vultum tibi, si incessum fingeres, quo gravior viderere, non esses tui similis; Nunc de hominis summo bono quaeritur;

Explore More
Rule of Three is featured in these playbooks:
Limitations

Overuse of any communication technique can become jarring, and the Rule of Three should simply be seen as one of the arrows in your toolkit. To that end, mixing your approach and changing the rhythm of your sentence structure is important. 

In addition to rhythm, sometimes using two examples or points can be useful to provide a binary or contrasting view rather than pointing to a pattern. 

In Practice

Martin Luther King Jr— I have a dream. 

The Rule of Three is a feature of many of King’s speeches. This site breaks down his most famous speech, and captures this key example: 

“When we let freedom ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God’s children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, “Free at last! Free at last! Thank God Almighty, we are free at last!”

Note that even the list of six items — black men and white men etc. — has been grouped in three groups of two, to maintain the rhythm of the Rule of Three. 

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This model will help you to:

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Origins & Resources

Evidence of the Rule of Three can be traced back as far as Aristotle and biblical writing. Aristotle, inherently captured it in his Rules of Rhetoric, though it is unclear who formally named and identified the ‘rule’, thus we’ve left the model uncredited. 

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