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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Torquatus, is qui consul cum Cn. Animum autem reliquis rebus ita perfecit, ut corpus; Sed in rebus apertissimis nimium longi sumus. Cur igitur easdem res, inquam, Peripateticis dicentibus verbum nullum est, quod non intellegatur? Qui bonum omne in virtute ponit, is potest dicere perfici beatam vitam perfectione virtutis; Duo Reges: constructio interrete. Equidem etiam Epicurum, in physicis quidem, Democriteum puto. Sed nunc, quod agimus; Nulla erit controversia. Illa sunt similia: hebes acies est cuipiam oculorum, corpore alius senescit;

Eadem nunc mea adversum te oratio est. Tu enim ista lenius, hic Stoicorum more nos vexat. Eadem nunc mea adversum te oratio est. Quid enim me prohiberet Epicureum esse, si probarem, quae ille diceret? Minime vero istorum quidem, inquit. Quae quidem vel cum periculo est quaerenda vobis; Quod praeceptum quia maius erat, quam ut ab homine videretur, idcirco assignatum est deo. Sed tamen omne, quod de re bona dilucide dicitur, mihi praeclare dici videtur. Ergo, si semel tristior effectus est, hilara vita amissa est?

Illa videamus, quae a te de amicitia dicta sunt. Sin tantum modo ad indicia veteris memoriae cognoscenda, curiosorum. Voluptatem cum summum bonum diceret, primum in eo ipso parum vidit, deinde hoc quoque alienum; Nam memini etiam quae nolo, oblivisci non possum quae volo. Quoniam, si dis placet, ab Epicuro loqui discimus. Tanta vis admonitionis inest in locis; At miser, si in flagitiosa et vitiosa vita afflueret voluptatibus.

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Illa argumenta propria videamus, cur omnia sint paria peccata. Stoici autem, quod finem bonorum in una virtute ponunt, similes sunt illorum; Est autem etiam actio quaedam corporis, quae motus et status naturae congruentis tenet;

Hoc etsi multimodis reprehendi potest, tamen accipio, quod dant. Sed quid attinet de rebus tam apertis plura requirere? An vero, inquit, quisquam potest probare, quod perceptfum, quod. Est igitur officium eius generis, quod nec in bonis ponatur nec in contrariis. Quicquid porro animo cernimus, id omne oritur a sensibus; Maximas vero virtutes iacere omnis necesse est voluptate dominante. Cui Tubuli nomen odio non est? Nunc agendum est subtilius.

Quaesita enim virtus est, non quae relinqueret naturam, sed quae tueretur. Nam et complectitur verbis, quod vult, et dicit plane, quod intellegam; Nam memini etiam quae nolo, oblivisci non possum quae volo. Immo alio genere; Tenent mordicus. Duo Reges: constructio interrete. Isto modo ne improbos quidem, si essent boni viri. Bork Non igitur de improbo, sed de callido improbo quaerimus, qualis Q. Sed plane dicit quod intellegit.

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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