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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

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Ab his oratores, ab his imperatores ac rerum publicarum principes extiterunt. Maximas vero virtutes iacere omnis necesse est voluptate dominante. Primum cur ista res digna odio est, nisi quod est turpis? Sin kakan malitiam dixisses, ad aliud nos unum certum vitium consuetudo Latina traduceret. Hic ambiguo ludimur. Graecum enim hunc versum nostis omnes-: Suavis laborum est praeteritorum memoria. Graece donan, Latine voluptatem vocant. Innumerabilia dici possunt in hanc sententiam, sed non necesse est. Eorum enim est haec querela, qui sibi cari sunt seseque diligunt. Consequentia exquirere, quoad sit id, quod volumus, effectum. Quamvis enim depravatae non sint, pravae tamen esse possunt.

Quae in controversiam veniunt, de iis, si placet, disseramus. Cum ageremus, inquit, vitae beatum et eundem supremum diem, scribebamus haec. Indicant pueri, in quibus ut in speculis natura cernitur. Neque enim civitas in seditione beata esse potest nec in discordia dominorum domus; Ita relinquet duas, de quibus etiam atque etiam consideret. Quem si tenueris, non modo meum Ciceronem, sed etiam me ipsum abducas licebit. Res enim fortasse verae, certe graves, non ita tractantur, ut debent, sed aliquanto minutius. Sed potestne rerum maior esse dissensio? Inde sermone vario sex illa a Dipylo stadia confecimus. Et quidem Arcesilas tuus, etsi fuit in disserendo pertinacior, tamen noster fuit;

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

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Duo Reges: constructio interrete. Videamus animi partes, quarum est conspectus illustrior; Quae cum essent dicta, finem fecimus et ambulandi et disputandi. Ait enim se, si uratur, Quam hoc suave! dicturum. Et quidem, inquit, vehementer errat; Quicquid porro animo cernimus, id omne oritur a sensibus; Ergo id est convenienter naturae vivere, a natura discedere.

Utrum igitur tibi litteram videor an totas paginas commovere? Quasi ego id curem, quid ille aiat aut neget. Aliis esse maiora, illud dubium, ad id, quod summum bonum dicitis, ecquaenam possit fieri accessio. Res enim se praeclare habebat, et quidem in utraque parte. Quo modo? Addidisti ad extremum etiam indoctum fuisse.

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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