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Pugh Matrix
Pugh Matrix
Pugh Matrix
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Overview

Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Et quidem illud ipsum non nimium probo et tantum patior, philosophum loqui de cupiditatibus finiendis. Parvi enim primo ortu sic iacent, tamquam omnino sine animo sint. Duo Reges: constructio interrete. Quod autem ratione actum est, id officium appellamus. An potest cupiditas finiri? Qui autem esse poteris, nisi te amor ipse ceperit? Hoc etsi multimodis reprehendi potest, tamen accipio, quod dant. Mihi vero, inquit, placet agi subtilius et, ut ipse dixisti, pressius. Equidem etiam Epicurum, in physicis quidem, Democriteum puto.

Etiam beatissimum? Nam et a te perfici istam disputationem volo, nec tua mihi oratio longa videri potest. Ut proverbia non nulla veriora sint quam vestra dogmata. Ita relinquet duas, de quibus etiam atque etiam consideret. At enim, qua in vita est aliquid mali, ea beata esse non potest. Omnes enim iucundum motum, quo sensus hilaretur.

Quae quo sunt excelsiores, eo dant clariora indicia naturae. Quid, quod homines infima fortuna, nulla spe rerum gerendarum, opifices denique delectantur historia? Illud non continuo, ut aeque incontentae. Cum id fugiunt, re eadem defendunt, quae Peripatetici, verba. Utinam quidem dicerent alium alio beatiorem! Iam ruinas videres. Bork Qui-vere falsone, quaerere mittimus-dicitur oculis se privasse; Sed plane dicit quod intellegit.

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Actionable Takeaways
  • Brainstorm and then select the criteria. 

Consider the e ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quid sequatur, quid repugnet, vident. Id Sextilius factum negabat. Nam illud vehementer repugnat, eundem beatum esse et multis malis oppressum. Et ille ridens: Video, inquit, quid agas; Hoc positum in Phaedro a Platone probavit Epicurus sensitque in omni disputatione id fieri oportere. Duo Reges: constructio interrete. Atqui iste locus est, Piso, tibi etiam atque etiam confirmandus, inquam; Quem si tenueris, non modo meum Ciceronem, sed etiam me ipsum abducas licebit.

Ad corpus diceres pertinere-, sed ea, quae dixi, ad corpusne refers? Cur id non ita fit? Cur igitur, inquam, res tam dissimiles eodem nomine appellas? Nunc haec primum fortasse audientis servire debemus. Quis istud, quaeso, nesciebat? Ita relinquet duas, de quibus etiam atque etiam consideret.

Haec et tu ita posuisti, et verba vestra sunt. Sed fac ista esse non inportuna; Illud quaero, quid ei, qui in voluptate summum bonum ponat, consentaneum sit dicere. Et quidem saepe quaerimus verbum Latinum par Graeco et quod idem valeat; Istam voluptatem, inquit, Epicurus ignorat? Aliena dixit in physicis nec ea ipsa, quae tibi probarentur; Aliter homines, aliter philosophos loqui putas oportere? Multoque hoc melius nos veriusque quam Stoici. Propter nos enim illam, non propter eam nosmet ipsos diligimus.

Limitations

The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives. 

Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.

In Practice

Toasting bread. 

The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline. 

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Origins & Resources

The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.

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