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Also known as the Decision Grid, Selection Matrix, Weighted-Decision-Matrix and Pugh Method, this model will help you make systemati ...
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Brainstorm and then select the criteria.
Consider the e ...
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The main problem with the Pugh Matrix is humanity. Our internal biases will still play out in the selection and weighting of criteria and assessing various options. That said, it does present a more accountable and systematic approach that might expose and interrupt such biases more than most alternatives.
Another challenge is that this process often results in no clear winners. That’s where we’d suggest considering combining selection criteria with the MOSCOW Method, particularly having ‘must have’ criteria, beyond weighting, as a clear qualification point.
Toasting bread.
The example below was developed by Dr Stuart Burge in his paper on The Systems Engineering ToolBox and uses the method to determine the best way to toast bread. The example selects a toaster as the baseline.
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The Pugh Method was developed by Stuard Pugh, a UK-based product designer turned academic, whose 1991 book Total Design: Integrated Methods for Successful Product Engineering explored the methodology of design.
My Notes
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