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Halo Effect
Halo Effect
Halo Effect
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Overview

“The statement ‘Hitler loved dogs and little children’ is shocking no matter how many times you hear it, because an ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Roges enim Aristonem, bonane ei videantur haec: vacuitas doloris, divitiae, valitudo; Nihilo beatiorem esse Metellum quam Regulum. Sed hoc sane concedamus. Si longus, levis dictata sunt. Ait enim se, si uratur, Quam hoc suave! dicturum. Duo Reges: constructio interrete. Quae si potest singula consolando levare, universa quo modo sustinebit? Non minor, inquit, voluptas percipitur ex vilissimis rebus quam ex pretiosissimis.

Res enim concurrent contrariae. Primum cur ista res digna odio est, nisi quod est turpis? Haec para/doca illi, nos admirabilia dicamus. Atqui reperies, inquit, in hoc quidem pertinacem;

Si stante, hoc natura videlicet vult, salvam esse se, quod concedimus; Piso, familiaris noster, et alia multa et hoc loco Stoicos irridebat: Quid enim? Nihilo beatiorem esse Metellum quam Regulum. Ipse Epicurus fortasse redderet, ut Sextus Peducaeus, Sex. Illi enim inter se dissentiunt. Eam si varietatem diceres, intellegerem, ut etiam non dicente te intellego; Quam ob rem tandem, inquit, non satisfacit? Quodsi ipsam honestatem undique pertectam atque absolutam. Duarum enim vitarum nobis erunt instituta capienda. Sed haec nihil sane ad rem;

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Actionable Takeaways
  • Strive for a positive first impression.

Knowing the central r ...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Esse enim, nisi eris, non potes. Nunc agendum est subtilius. Claudii libidini, qui tum erat summo ne imperio, dederetur. Omnes enim iucundum motum, quo sensus hilaretur. Conferam tecum, quam cuique verso rem subicias; Duo Reges: constructio interrete. Philosophi autem in suis lectulis plerumque moriuntur. Nihil illinc huc pervenit.

Res enim concurrent contrariae. Satisne vobis videor pro meo iure in vestris auribus commentatus? Sed tamen est aliquid, quod nobis non liceat, liceat illis. Nunc de hominis summo bono quaeritur; Verum tamen cum de rebus grandioribus dicas, ipsae res verba rapiunt; Nam, ut paulo ante docui, augendae voluptatis finis est doloris omnis amotio. Sin kakan malitiam dixisses, ad aliud nos unum certum vitium consuetudo Latina traduceret. Sin te auctoritas commovebat, nobisne omnibus et Platoni ipsi nescio quem illum anteponebas? Cur, nisi quod turpis oratio est? Idne consensisse de Calatino plurimas gentis arbitramur, primarium populi fuisse, quod praestantissimus fuisset in conficiendis voluptatibus?

Et quidem saepe quaerimus verbum Latinum par Graeco et quod idem valeat; Idemne potest esse dies saepius, qui semel fuit? Sed quid sentiat, non videtis. An ea, quae per vinitorem antea consequebatur, per se ipsa curabit? Cuius ad naturam apta ratio vera illa et summa lex a philosophis dicitur. At quanta conantur! Mundum hunc omnem oppidum esse nostrum! Incendi igitur eos, qui audiunt, vides.

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Halo Effect is featured in these playbooks:
Limitations

There has been considerable research and evidence of the Halo Effect in a range of domains, and it is a long-established cognitive bias. The only limitation that we can call out is that, while it might be at play in a given situation, it’s likely not the only bias or factor to consider. 

In Practice

Military judgment.

Edward Thorndike first coined the Halo Effect when studying how military officers judged their subordinates in a 1920 study. The officers would not talk to the men (yes, all men, it was 1920 after all), but consistently rated their intelligence and character based on physical strength and attributes. 

Celebrity ambassadors.

The constant hiring of celebrities to represent companies is an example of those companies trying to benefit from the celebrities Halo Effect. It’s also why such celebrities are quickly dropped at the first sign of a scandal or negative consumer perception.

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Origins & Resources

The Halo Effect was identified in broad terms as far back as 1907 by Fredrick Wells, a US-based psychologist. However, Edward Thorndike is credited with coining the effect in 1920 and essentially defining it as a cognitive bias.

Thorndike’s conclusions came from studies with the military where officers were asked to rate subordinates on a number of traits such as physique, character, leadership, and intelligence without having spoken to them. Thorndike noted that the officers’ judgment of a range of qualities was consistently driven by unrelated physical attributes. Basically, the servicemen who were taller and looked stronger were consistently rated as more intelligent etc.

There have been a number of studies supporting these findings in a range of domains. And, in 1964, Polish psychologist Solomon Asch found that first impressions were more important than subsequent impressions in establishing the Halo Effect.

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